Shah CPG Consulting
Trusted Expertise For Your Consumer Product Development Needs
About Us
Somil Shah, Founder & CEO
After 10+ years of industry experience leading revenue growth and profit optimization across 30+ global markets at P&G and Reckitt, I founded Shah CPG Consulting to provide Product, Strategy, and Operations services to high-growth companies looking to scale their consumer product businesses and expand internationally.
I noticed many growth stage CPG companies were wasting significant time, energy, and financial resources with failed product launches, poor operational strategies, and ineffective innovation planning. My team provides product development, project management, innovation strategy, and manufacturing expertise for beauty, personal, home, and oral care consumer products.
We'll help you seamlessly launch your product pipeline, so you can focus on the rest!
​​
Professional background
-
4 Years of Senior Management at Reckitt
-
7 Years of Global Product Development at P&G
-
MBA in Strategic Management from Chicago Booth
-
BSE in Chemical & Biomolecular Engineering from UPenn
Our Approach
Helping Growth Stage CPG companies with $1M ARR profitably scale to $10M+
1
PRODUCT
-
Competitive analysis
-
Product segmentation
-
Dynamic sales forecasting
-
Innovation pipeline
-
Pricing optimization
-
NPD project management
2
STRATEGY
-
Long-term vision
-
Optimize profitability
-
Focused goals
-
Scalable growth
-
Clear roles/responsibilities
-
M&A readiness
3
OPERATIONS
-
Demand planning
-
Streamline manufacturing
-
CM/3PL management
-
Global expansion
-
Gross margin improvement
-
Continuity planning
How We Help Clients Succeed
We are expert Product Development Consultants helping companies sustainably design, innovate, and scale their beauty, personal, home, and/or oral care consumer products with a detailed, end-to-end product development service across innovation, formulation, supply, manufacturing, and e-comm/DTC launch.
​
​
​
​
​
​
​
We offer additional advisory support to startups, SMBs, consulting firms, and Private Equity clients on high performance R&D practices, corporate strategy, global product development, organization structure design, process scale up improvement, raw material qualification, pilot plant design, manufacturing supply chain design, product strategy, sustainable practices, and efficient business operation.
Our Difference
Efficient Solutions
We provide efficient solutions to optimize consumer products operations. Our team of experts works closely with clients to develop strategies that streamline processes and improve overall performance. With our expertise and industry knowledge, we help businesses achieve their operational goals and drive success.
Tailored Approach
At Shah CPG Consulting, we understand that every client is unique. That's why we take a tailored approach to our services. We carefully analyze each client's specific needs and challenges, and develop customized solutions that address their individual requirements. Our goal is to profitably deliver results that exceed expectations and drive long-term growth.
Industry Standards
As a leader in the consumer products industry, we adhere to the highest national standards. Our team stays up-to-date with the latest industry trends and best practices, ensuring that our clients receive the most innovative and effective solutions. With our commitment to excellence, we help businesses stay competitive in a rapidly evolving market.
Collaborative Partnership
We believe in building strong and collaborative partnerships with our clients. We work closely with them to understand their goals, challenges, and vision for success. By fostering open communication and mutual trust, we create a supportive environment where ideas can flourish and solutions can be implemented seamlessly. Together, we achieve remarkable results!
Products Launched Globally
Here is a list of all the products we've successfully launched globally across different brands and companies. Our track record of professional success is unparalleled.
Olay / Gillette / Safeguard
Body Wash
Gillette Antiperspirant Spray
Improved and concentrated formula launched globally across 20 markets
Homecourt Body Care Collection
Launched new luxurious body care collection with custom packaging & formulas in 9 months.
Dettol Liquid Hand Wash
Dettol Cool Body Wash
New fragrance technology with first-of-its-kind "5C cooling" claim launched in 40+ countries
Package Free Multi Purpose Cleaning Spray
Sustainable cleaning spray in 100% recyclable aluminum bottle with natural, safe ingredients launched in record timing
Ivory / Olay / Old Spice
Duo Cleansing Pod
Safeguard Bar & Hand Soap
Refreshed lineup of Safeguard products launched across China
Cécred Hair Protection Collection
Launched 5 new high-performance hair products to detox, refresh, and deeply nourish scalp and hair
Services
We offer a variety of custom-designed product development support for your unique project needs. Our goal is to help you in the most efficient way possible to deliver the highest-quality end product.
​
Pillars of Success: Integrity | Communication | Transparency | Vision | Trust
Professional Consult
Directional advice
Short-Term Project
Hands-on guidance
Long-Term Engagement
Detailed expertise
Our Clients
